This pro bono campaign, which included print, radio and TV, helped raise money for the United Way’s Community Support Fund, an initiative to provide emergency relief to families in need during the worst of the recession.

Copy: This winter, nearly a million people in Massachusetts won’t make enough to make ends meet. Don’t let them go hungry, cold or homeless. Give to the United Way’s Community Support Fund — the fastest way to get cash assistance to the people in your community who need it most.