Gulf Oil recently broke into the highly competitive electricity supply game. When they added greater New York to their market, they wanted to spread the word with a fun, memorable campaign that built on their brand recognition.

It was so easy to come up with bad electricity puns when we were concepting for this, we decided to just run with it, with an over-the-top, pun-based campaign (banners, subway posters and taxi-tops) that invited people to submit their best (as in, worst)  electricity puns via social media. And whaddya know — they did.

The ads all drove to a tie-in landing page.

(Agency: Accorin)