The goal of this demand generation campaign, which I worked on with Forge Worldwide, was to boost applications to Boston University’s graduate programs in Public Relations and Statistical Practice. Anchored by the tagline “Advanced knowledge, advancing you constantly,” the campaign featured the names of actual courses and career paths of graduates to bring each program to life.
Online ads drove to (what else?) a super mobile-friendly landing page where viewers could learn more and request more info. Emails, print brochures, and good old fashioned application reminder post cards came next. We also put together some nifty infographics illustrating the career potential for PR and Stats Practice grads.
The campaign led to nearly 10,000 landing page visits and 100+ leads, with social click through rates well above the industry average (.06% vs. .02%)
(Statistical Practice Program versions shown. Click on any image to enlarge.)
Art director/Designer: Nancy Bond Carle