Boston nonprofit Combined Jewish Philanthropies wanted a provocative campaign to get the word out about the many ways they support and strengthen Boston’s Jewish community—and how their network of partners and initiatives can make a bigger difference than any one organization can on its own.

This major campaign consisted of print, transit, outdoor, online and social media. I worked on all of them. And I got to rhyme “Jews” with “canoes” in the process — a lifelong ambition. (And just in case you’re feeling a little queasy about that line: CJP asked us to be provocative, the word ‘Jews’ was a specific request.)