I worked with Corey McPherson to develop positioning, branding, tagline and copy (viewbooks, brochures, website) for the Lincoln School, a K-12 school for girls in Providence, Rhode Island. The school wanted to shake the misperception that they were old-fashioned and uptight, and let people know how dynamic and diverse learning at Lincoln really is. (Not to mention how awesome their students are.)

Click to read viewbook, below.