Boston nonprofit Combined Jewish Philanthropies wanted a provocative campaign to get the word out about the many ways they support and strengthen Boston’s Jewish community—and how their network of partners and initiatives can make a bigger difference than any one organization can on its own. This major campaign consisted of print, transit, outdoor, online and social media. I worked on all of them. And I got to rhyme “Jews” with “canoes” in the process — a lifelong ambition. (And just […]

Categories: Education & Nonprofit

The goal of this demand generation campaign, which I worked on with Forge Worldwide, was to boost applications to Boston University’s graduate programs in Public Relations and Statistical Practice. Anchored by the tagline “Advanced knowledge, advancing you constantly,” the campaign featured the names of actual courses and career paths of graduates to bring each program to life. Online ads drove to (what else?) a super mobile-friendly landing page where viewers could learn more and request more info. Emails, print brochures, and good old fashioned application reminder post cards […]

Categories: Education & Nonprofit

This direct mail piece was created for ACIS — one of the leading educational travel companies for middle- and high-school students. ACIS wanted to remind teachers that it offers three different types of trips to match their educational goals and budget. And who doesn’t love flowchart quizzes? This one was a lot of fun. (Click to enlarge.) I’ve also worked on a number of catalogs and brochures for ACIS trips. Here’s one example. (Click page image to download the PDF, […]

Categories: Education & Nonprofit

This pro bono campaign, which included print, radio and TV, helped raise money for the United Way’s Community Support Fund, an initiative to provide emergency relief to families in need during the worst of the recession. Copy: This winter, nearly a million people in Massachusetts won’t make enough to make ends meet. Don’t let them go hungry, cold or homeless. Give to the United Way’s Community Support Fund — the fastest way to get cash assistance to the people in […]

Categories: Education & Nonprofit