The property and casualty division of AIG was re-branded for several years as Chartis. I served as the lead copywriter on all Chartis advertising and online marketing at their brand launch and for the following 3 years, via PARTNERS+simons. Elements included print, direct mail, online, trade shows, and more. Body: Whether your business is exposed to risk in two countries or 102, Chartis can expertly execute and service your program—wherever you operate today and wherever opportunity takes you tomorrow. Learn more about our multinational […]

Categories: Financial Services

Sovereign needed an eye-catching campaign to promote a new checking account that offered more perks, including a $150 bonus. This campaign, which included advertising, direct mail, outdoor, and street team marketing, was one of their most successful retail campaigns ever: It produced deposit balance growth of 45% over new account baseline balances, and 41% growth in new accounts compared to baseline. Not to brag or anything.

Categories: Financial Services

Maine’s largest independent bank takes a down-to-earth, common sense approach to banking, and the voice in this capabilities brochure needed to reflect that. Click on image to download PDF.

Categories: Financial Services