I’ve been a copywriter and brand strategist in the Boston area for more than 20 years. I have a broad range of category experience, with particular emphasis on financial services, healthcare, technology and education/nonprofit. I’m equally comfortable doing B to B or consumer-focused projects. I’m also a published author, essayist and humorist. (You can learn more about that part of my writing life over on this site!)
I help clients—both via advertising/design agencies and directly—with projects including:
- Defining and developing brand positioning and messaging
- Concepts and copy for websites, videos, ads, emails, social media, brochures, radio, and TV
- Content including blog posts, articles and case studies
- Naming and taglines
- Narration voiceover
To get in touch, email jane (at) janeropercreative.com or contact me via Linked In.
Note: I am currently only interested in project-by-project work. Please don’t contact me about full-time positions.
2010—Present Independent Senior Copywriter / Creative Director / Brand and Messaging Strategist
Assignments for clients including Tufts Health Plan, Perkins School for the Blind, athenahealth, LogMeIn, GlaskoSmithKline, IDEXX, Boston University, Alkermes, MassMutual, Pegasystems, ACIS, Combined Jewish Philanthropies, Perkin Elmer, Reading Cooperative Bank, Spaulding Rehabilitation Network, Worcester Polytechnic Institute, Gulf Electricity, Brandeis University, Notch Brewing.
2004 – 2010: Senior Copywriter, PARTNERS+simons
Chartis (formerly AIG), Blue Cross Blue Shield of Massachusetts, Sovereign Bank, Genzyme (Synvisc, Seprafilm, Epicel), Quicken, Crock Pot, Iron Mountain, NCR, PTC, MEFA, SunGard, Ping Identity, UnitedWay, Copyright Clearance Center, Putney Veterinary, Tufts Medical Center, Mount Auburn Hospital, Boston Convention & Exhibition Center, Hogan & Hartson, Sullivan & Worcester.
2000 – 2006: Freelance Copywriter
Hong Kong Tourist Association, Cambridge Office of Tourism, Sonesta Resorts, Cardean University, The Christian Science Publishing Company, Houghton Mifflin, WGBH “Between the Lions” and “American Experience,” Accion International, Kamik, Worcester Polytechnic Institute, Bridgewater State College.
2000: Copywriter, Arnold Worldwide
1999 – 2000: Copywriter, Gearon Hoffman
Grolsch, Museum of Science, Harpoon, WebCT, Several now-defunct dot-coms whose names escape me.
1997 – 1999: Copywriter/Chief’s Right Hand, PARTNERS+simons
Blue Cross Blue Shield of Massachusetts, PC Week, Boston Gas, Several now-defunct technology companies whose names escape me.
Awards, Recognition and Press
Hatch Awards (bronze and merit), One Show Interactive (Silver), MITX, Print magazine, Adweek
THE SOCIETY OF SHAME, a novel (Vintage/Anchor, 2023)
DOUBLE TIME, a memoir (St. Martin’s Press, 2012)
EDEN LAKE, a novel (Last Light Studio, 2011)
MFA, The Iowa Writers Workshop
BA, Williams College