I’ve been a copywriter and brand strategist in the Boston area for nearly 20 years. I have a broad range of category experience, with particular emphasis on financial services, healthcare, pharma/biotech and education. I’m equally comfortable doing B to B or consumer-focused projects.
I help clients — both via advertising/design agencies and directly — with projects including:
- Defining and developing brand positioning and messaging
- Naming and taglines
- Concepts and copy for websites, videos, online and print ads, emails, social media, content, brochures, radio and TV
- Developing presentations for potential investors (for start-ups)
To get in touch, email jane (at) janeroper.com or contact me via Linked In. Please note: I do not work through recruiters or staffing agencies.
2010 – Now: Independent Senior Copywriter / Creative Director / Messaging Strategist
Assignments for clients including Boston University, MassMutual, Alkermes, SBLI, Hello Health, ACIS, Combined Jewish Philanthropies, Millipore, Perkin Elmer, Bangor Savings Bank, Partners Healthcare, Spaulding Rehabilitation Network, Worcester Polytechnic Institute, Pinnacle Casinos, Cummins Filtration, Baby On Time (iPhone App), Brandeis University, Notch Brewing, Post 390, Plexxi, Piperi Mediterranean Grill
2004 – 2010: Senior Copywriter, PARTNERS+simons
Chartis (formerly AIG), Blue Cross Blue Shield of Massachusetts, Sovereign Bank, Genzyme (Synvisc, Seprafilm, Epicel), Quicken, Crock Pot, Iron Mountain, NCR, PTC, MEFA, ACIS, SunGard, Ping Identity, UnitedWay, Copyright Clearance Center, Putney Veterinary, Tufts Medical Center, Mount Auburn Hospital, Boston Convention & Exhibition Center, Hogan & Hartson, Sullivan & Worcester.
2000 – 2006: Freelance Copywriter
Hong Kong Tourist Association, Cambridge Office of Tourism, Sonesta Resorts, Cardean University, The Christian Science Publishing Company, Houghton Mifflin, WGBH “Between the Lions” and “American Experience,” Accion International, Kamik, Worcester Polytechnic Institute, Bridgewater State College.
2000: Copywriter, Arnold Worldwide
1999 – 2000: Copywriter, Gearon Hoffman
Grolsch, Museum of Science, Harpoon, WebCT, Several now-defunct dot-coms whose names escape me.
1997 – 1999: Copywriter/Chief’s Right Hand, PARTNERS+simons
Blue Cross Blue Shield of Massachusetts, PC Week, Boston Gas, Several now-defunct technology companies whose names escape me.
Awards, Recognition and Press
Hatch Awards (bronze and merit), One Show Interactive (Silver), MITX, Print magazine, Adweek
MFA, The Iowa Writers Workshop
BA, Williams College