I worked with Corey McPherson to develop positioning, branding, tagline and copy (viewbooks, brochures, website) for the Lincoln School, a… Read more The Lincoln School
Author: janeroper
MassMutual
I’ve done multiple projects for MassMutual Insurance (via Genuine), including website copy, educational articles, and videos. Ask me anything — anything —… Read more MassMutual
Combined Jewish Philanthropies
Boston nonprofit Combined Jewish Philanthropies wanted a provocative campaign to get the word out about the many ways they support… Read more Combined Jewish Philanthropies
AIG / Chartis
The property and casualty division of AIG was re-branded for several years as Chartis. I served as the lead copywriter on… Read more AIG / Chartis
Boston University
The goal of this demand generation campaign, which I worked on with Forge Worldwide, was to boost applications to Boston University’s graduate… Read more Boston University
Spaulding Rehabilitation Network
I recently wrote a number of brochures for the various facilities and programs of the Spaulding Rehabilitation network, newly unified… Read more Spaulding Rehabilitation Network
Gray Wolf Ranch
Gray Wolf Ranch is a residential rehab program with a wilderness trip component, for young men ages 15-25. Working with… Read more Gray Wolf Ranch
Gulf Electricity
Gulf Oil recently broke into the highly competitive electricity supply game. When they added greater New York to their market, they wanted… Read more Gulf Electricity
Plexxi
Plexxi is a networking solution with a dream: to make peace between the network people and the application people. To… Read more Plexxi
Sovereign Bank
Sovereign needed an eye-catching campaign to promote a new checking account that offered more perks, including a $150 bonus. This… Read more Sovereign Bank
Jane Roper Creative 